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In 2008, I went hiking with a dear friend into a spiritual mountain to meditate and relax (after the workout to get there of course!).  One of the questions that had been swirling in my mind for YEARS was “what is MY book?”  The passion project that represented ME?

Once we hit the vortex of the canyon and say for some refreshments, it hit me like a lightning bolt out of the sky!

The Wine, Cheese & Chocolate Diet:
How Pleasure is the Missing Ingredient in Lasting Weight Loss

Do you want to be fit, fabulous and enjoy your life? Me too!! That’s why I am writing this book! Enough of the STARVATION and KILL YOURSELF WORKOUTS!!

This is why America is FAT! We think of getting fit and healthy as being TIME CONSUMING, TASTELESS, HARD and PAINFUL. It doesn’t have to be that way.

I love living a healthy life that includes my three favorite
indulgences: wine, cheese and chocolate and I plan to share with you how youcan include these foods or other favorites that you have and still lose weight.
About half of the population is still “dieting”, still gaining weight and not working out. WHY? I believe it’s because of our mindset about health and exercise.

It has been reported that the world now has more people who are overweight than people who are hungry.(PricewaterhouseCoopers, 2007)
According to the World Health Organization, The US is the world’s fattest nation,with over half of adults overweight or obese. But China and India are growing fatter at a faster pace. By 2015, the number of overweight and obese adults in China and India will grow by 66% and 44% respectively
(PricewaterhouseCoopers 2007). It’s time to do something differently!
I have been calling myself “the wine, cheese and chocolate trainer” for about five years to let my clients know that I believe in a balanced, realistic approach to weight loss and health.

Many of my fitness counterparts on TV represent a style or mindset about exercise that I consider extreme. When you watch some of those very popular fitness shows—all you see is PAIN.

They dedicate hours and weeks to exercise and cutting back food so the American population has been brainwashed to think that you need to give up life as you know it in order to lose weight and stay that way. Not true!
Some of these “celebrity trainers” have programs that body build or do extreme sports and some that I call “boot camp” trainers promote a military style of pushing until you drop. The benefit of pushing someone that hard usually creates fast, dramatic results. America watches every week as contestants lose 5-20 pounds on reality TV shows!

What America doesn’t see or hear about are the risks involved with this dramatic lifestyle change. The risks are usually joint injuries and muscle strain—the body worked at a level it wasn’t prepared for.

The average person can’t realistically commit hours of time and energy every day towards exercise in the prime stages of life. If you have a job and a family, creating time for exercise can sometimes be challenging.

I believe your diet and exercise program should change as your life changes. At every stage, you need something different. At every stage, you may have a different lifestyle. If your program doesn’t fit into your life then it most likely will be temporary andtherefore ineffective over time.

I started this book in 2008/2009 and shelved it when I got the contract for Knack Absolute Abs- Routines for a Fit and Firm Core.  But it’s always in my conversations and in my mind.

I have decided to beta test the Wine, Cheese and Chocolate Diet Program to test my theories in the book and prove that PLEASURE is the missing ingredient for lasting weight loss.

I will be unveiling it soon so stay tuned!  And drop me a reply here and let me know what you think of this idea!

  • http://www.veggieu.org Molly Thompson

    Hi JJ,
    It’s a fabulous idea! One of the complaints I have about doing the detox are that I feel great when it’s done, but then I eat (cheese) and drink wine, and poof, the weight returns. Also, I spent a full year working out with a trainer, but didn’t really lose that much weight. Now, I’ve moved back to Ohio where I have a position I really LOVE, following my passion to change how we feed our kids and change how we educate them. It’s truly transforming how kids learn about sustainable agriculture and making wise food choices; we are helping kids combat obesity and get healthy without them even realizing it…but when it comes to my own weight/health/wellness goals, I feel uninspired and, well, fluffy. Now that it’s the dead of winter, it’s very challenging for me to do any kind of workout that’s not cost prohibitive. I am getting more into gluten-free foods and even bought the most awesome gluten & sugar-free cookbook called Babycakes by Erin McKenna…but still I need some help. If I lost 25 pounds or so, I would be at an optimal weight for me, and I know my energy and stamina would greatly improve; I’m tired of being tired and feeling fluffy. I want more pleasure…beta-test me, please, baby! : )
    xxoo, Molly
    “Out of Energy in Ohio”

  • http://invisiblefitness.com admin

    You’re so funny Molly! I’d love you to be in the beta test group. Why haven’t you done the 6 Week Beach Body? The component of hypnosis is great for changing your MIND. Doing a detox is great but if it doesn’t help shift your relationship to food, there is mind work to be done. The Wine, Cheese and Chocolate Diet will be more about decadence and pleasure for sure but I am still trying to figure out how to balance the eating and drinking (ha!) with the mindset and exercise. What would you expect as an outcome? And would you be happy with 10 pounds? How long do you think the course should be? I am in design stage so I could use some feedback!

  • Marie G

    JJ,
    I love that idea about beta testing the wine, cheese and chocolate diet. I hope I can be a part of that group. I think the biggest issue with the way America thinks about dieting is that you have to starve yourself and exercise so hard to lose weight, but if you indulge once or “cheat” on your diet, it sets you back. People tend to berate themselves over one “cheat” and sometimes give up. Allowing yourself to indulge once in a while is a healthier approach. I am not a trained nutritionist, but it is something that I am learning about within myself. You have to love yourself no matter what, and not give up.

    My two cents worth!!

    Thanks for a great program.

  • http://invisiblefitness.com admin

    Hi Marie

    thank you! Well, I am working on it now and the date for the call is April 12th at 5pm PST. Details to follow. I agree and I think it’s time to focus on pleasure. (without using it as an excuse to indulge or abuse food and alcohol)