Does this sound like a funny question? Because it’s one I have been focused on recently as I am creating new products, programs and businesses. I have been realizing recently that I have been trying to model things and people that I really don’t want to.
I think it was last week that I crawled into bed after reading a few blogs that I told my husband of my epiphany. It wasn’t “really” an epiphany; it was more of an awareness that I was ready to confront and admit. I have been trying to be someone else in certain areas of my life. And it’s not comfortable!
There are some people out there that I want to model- I think we all need role models! But I have to “keep in check” that I don’t want to model EVERYTHING about them. It’s usually just one aspect.
This is a critical lesson for me at this point because I am shopping my book for an agent. And I need to know EXACTLY who I am and who I speak to. As well as whom I am NOT. For instance, there is a famous trainer that has claimed the name “America’s Toughest Trainer”- you probably know who I mean.
Well along with that title, you get an idea of attitude, beliefs, methods and how you may react to that. I call it the Boot camp Trainer. I am not THAT and nor do I respond to that- ever. For me, “boot camp” trainers treat everyone the same, they yell and scream and push you til you drop. People “need” them to work hard so it’s basically a glorified baby-sitting position with the ego added benefit of feeling like a star who is running the show. THAT IS NOT ME.
On the other end of the spectrum, there is the “yogalates” style training and classes that people claim to be more spiritual and centering (I have met some of the RUDEST Yoga people in the world!! I once went to a grand opening yoga studio in Santa Monica and they were bumping in to me left and right and not one person ever looked back to say, excuse me or I am sorry!) There is an attitude that can come with this “holier than though” essence that some spiritual posers have. It’s such a hypocrisy. And THAT is a pet peeve. I am not THIS either.
I fall somewhere in the middle. I believe in working smarter AND harder but efficiently. I practice have balance in life in ALL areas and the “how you do something is how you do everything” mentality. I believe in having fun and “unplugging”. I believe in a well rounded program that looks at everything and gives it equal value- workouts, food, stress, hormones, relationships, etc…
So what do I call myself?????????????????
What is a sexy, sellable, “I want that too” title that I can give myself that those of you who are also turned off by the 2 other extremes that I mentioned would be attracted to? I need some help.
It’s my brand. It’s me. I offer A LOT of value on many levels and I change my client’s lives, not just their bodies. So how do I convey that in a 3-4 word title?
Would love any feedback…..the journey of self definition… into a brand. I love what I do!
What I do is http://www.invisiblefitness.com
http://www.6weekbeachbody.com
http://www.90dayhealthandbodymakeover.com
800 571 5722
JJ – I may not have a suggestion for your brand but do understand what you have said about how you are different from the others. I, too, find myself much more ‘balanced’ than at the extremes. But here is my suggestion for your book. Perhaps instead of architect, you are really an archeologist or guide….
(Book– A short title with subtitle and some back-cover copy)
Best Body Yet
Your path to unearthing the fit body and healthy lifestyle you know you were born to have
Deep inside, most of us already know what we need to do, but we can’t ‘remember’ how to get there. Dig in with America’s celebrated and inspiring fitness guide J.J. Flizanes to learn:
simple ways to redirect your focus for quicker results,
smart strategies to keep your body-and-brain metamorphosis on track and
foundational techniques for living on as the happy and healthy person you know you were always meant to be.
The quote you shared from Marianne Williamson rings constantly in my brain too. Why ARE we afraid of our light? I have many wonderful girlfriends who seem to struggle with this (more than the guys). I am very inspired by you!! You are achieving what I have begun envisioning for myself (in another field), but am just not sure how to get from a to b and beyond. I was wondering who’s online/marketing advice you have been following to set up your business? I’m a single mom who needs the income from a steady job but want to get involved in a viable venture where I can help others, particularly women, have more flexibility in my life, and of course, make money. Been in nonprofits and communications for the past 20 years.
I think there is a synergy to being involved with deciding to do something so positive, so I’ll check further into doing your 90 day makeover or other program! Thanks for all you are doing and good luck!!